Experience e-sports first hand! Try out e-sports games, catch a showdown between popular gamers and don’t miss the icy treats and local delicacies.

Date 4–6 August 2017
Time 11:00-22:00
Venue Hong Kong Coliseum – Piazza
Ticket Price HK$10 (Day pass)
Ticketing Channels Tickets available on site
Remark Ticket holders for Return of the Legends or SMTOWN SPECIAL STAGE in HONG KONG enjoy free admission to Festival Zone on the same day of the show for which they hold the ticket to.
Day 1 - AUG 4 (Fri) Day 2 - AUG 5 (Sat) Day 3 - AUG 6 (Sun)
12:00 - 14:00
‘Gundam Versus’ 2 on 2 Challenge
12:00 - 14:00
Champion Warm-up Match
12:00 - 13:00
Cosplayer Show
14:30 - 16:30
RETRO.HK ‘Street Fighter 2’ Arena
14:30 - 16:30
ZOTAC: League of Legends
Professional Team Exhibition Match
13:30 - 16:30
‘Hearthstone’ Arena
17:00 - 19:00
KOL Gaming Competition
17:00 - 19:00
KOL Gaming Competition
17:00 - 19:00
KOL Gaming Competition
19:30 - 21:30
Team China & Team North America
Autograph Session
19:30 - 21:30
Team China & Team North America
Autograph Session
19:30 - 20:30
  • Industrial and Commercial Bank of China (Asia) Limited

    VR competition games, an instant photo booth and exclusive gifts await. Come and check it out!
  • ZOTAC International (MCO) Limited

    Visit the ZOTAC VR Game Experience Zone for a look at the latest products and a chance to take part in the Leaderboard Contest to win awesome prizes.
  • Logitech Asia Pacific Limited

    Head to the LOGITECH G Game Experience Zone to try out new gaming gear, play with YouTubers, and get a chance to win fabulous gifts!
  • Ubisoft

    Visitors can take unique pictures at the ‘Assassin's Creed: Eagle Vision Photo Zone’. A limited number of Assassin's Creed ice pops will also be given out for free.
  • Sony Interactive Entertainment Inc.

    Experience PlayStation®4 games with PlayStation®VR, the future of virtual reality gaming.
  • Monster Energy Hong Kong

    Get a can of Monster energy drink for the special price of HK$10, and experience the new e-racing simulator game to win fabulous prizes!
  • Hornington Computers Company

    See ASUS, MSI, i-Rocks and Zalman products, including gaming notebooks and accessories, with irresistible on site offers.
  • OC Computer Limited

    Try out the latest gaming products at the gaming experience zone. Mini games and flash offers will be available at different times of the day.
  • BenQ (Hong Kong) Limited

    Test out state-of-the-art e-sports monitors and accessories at the Zowie Experience Zone.
  • Azure eSports Company Limited

    Zenox is launching new products including the Artemis Series Gaming Desk and Jupiter Series Gaming Chair. Don't forget to visit their booth for Zenox souvenirs and try out other products too to find the perfect workstation design for you.
  • Asus Technology (HK) Ltd.

    Offers tailor-made PCs with the ‘BEST’ (Breakthrough, Easy Setup, Stable and Trusted) hardware and various types of ROG gaming gear.
  • Acer Computer (Far East) Limited

    A series of Predator Gaming Models await with lots of trendsetting games.
  • RETRO.HK x PolyU Design MSc Multimedia & Entertainment Technology

    Visitors are welcome to try out classic video game systems on display, along with titles developed by local students and indie developers.
  • Chrisly Café

    A nostalgic Hong Kong-style diner, with signature items including ‘Principal Toast’, soy sauce drumstick, beef pie, and chicken pie.
  • Ah Yuk Tofu Pudding

    A small shop from Yuen Long in the New Territories, with signature items including tofu pudding, soya milk and pastries.
  • Mini Jobs

    Offers interesting drinks such as ‘Baby Milk Tea’, yoghurt sorbet and fruit-flavoured black tea.
  • Ming Kee Dessert

    Hong Kong-style dessert shop, with signature items including mango and tapioca in coconut milk, mango with tapioca and pomelo, and slush.
  • Binggrae Melona

    The largest Korea food and beverage distributor in Hong Kong, with brands such as Lavelee, Binggrae and Lotte, is offering Korean ice-creams, popsicles and drinks for sale in flavours such as blueberry, banana and soda.
  • Bless Cold-Pressed Juice

    Local company ‘Blessed’ aims to promote a healthy diet with natural food and juices that are rich in minerals, vitamins and antioxidants, designed to detoxify and regenerate. The booth offers signature drinks and cold-pressed juices, including organic coconut water, pear and osmanthus drink and mixed juices, as well as Hong Kong snacks.
  • XTC Gelato

    XTC Gelato makes uncompromisingly delicious gelato locally, drawing ideas to design flavours from the inspirational city of Hong Kong. The gelatos are made with natural and fresh ingredients using the traditional artisan gelato making process. Try their Hong Kong milk tea-flavoured gelato and fresh fruit ice pops.
  • Bingo Ice (Holman Limited)

    Try the natural coconut water, fruit tea and slush at this unique drinks shop.
  • Gourmet Tasty

    Taste the wagyu burger and foie gras toast of Gourmet Tasty, specialised in catering and exhibitions.
  • Crunch Munch

    Try the savoury BBQ pork crunch and cheesy beef curry crunch, as well as the chocolate banana s’mores crunch.
  • Ma Ma’s Dumpling

    Try the colourful ‘Rainbow Dumplings’, watermelon juice and bacon and cheese crepes.
  • Ho Yuen Express

    Taste Hong Kong-style snacks such as the ‘Super Grilled Squid’, mixed sweet toppings on waffle and deep-fried chicken wings.
  • Pineapple Canteen

    A Hong Kong-style diner with signature items including the pineapple bun with fresh cream, whole pineapple ice and iced milk tea with red beans.
  • Princess Kitchen

    Offers creative sweets, toasts and rice bowls. Try the dragon fruit bowl, homemade avocado toast and Thai curry beef brisket rice bowl.
  • Table Seven x W. Burger

    Try creative ice-pops and burgers such as the interestingly named ‘Sorrowful Burger’.